This sleeping bag ad campaign was designed to be used across social media platforms Facebook and Instagram as well as in email marketing.

I kept it super simple with the background, layout and number of assets. Just using partial amounts of the sleeping bag for two of them zoomed in and the full for one. This kept them all unique while also following a theme.

Information was minimal to go along with the low attention span of viewing an ad. Just enough to catch the viewer's curiosity without putting them off reading.